The Best CRM Software for 2026

The Best CRM Software We've Tested for 2026 | PCMag

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PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Table of Contents

p~*:not(#readMore,#trust-badge,#commerce-group,.editors-note)]:!hidden" x-data="{ readMore: false }" :class="{ '[&>p:first-of-type~*:not(#readMore)]:!block': readMore }"> Customer relationship management (CRM) systems benefit businesses by automating tasks, centralizing customer data, improving collaboration, and providing insights for targeted email marketing. However, selecting the right CRM system from the multitude of options can be daunting. Some CRM systems offer just the features essential for small businesses, while others are robust enough to meet the demands of large enterprises. PCMag has been reviewing solutions from leading and lesser-known vendors for over a decade, helping to ease your decision-making process. Apptivo is our Editors' Choice winner in the category for its excellent flexibility and deep lead profiles, but all of the services below are worthwhile options for your business. Make sure to click through to our in-depth reviews of each and read our buying guide for more CRM advice.

Our Top Tested Picks

div:nth-of-type(n+6)]:hidden" :class="{ '[&>div:nth-of-type(n+6)]:!flex': showMore }"> Best Overall Apptivo CRM Available at Apptivo Check Price Bottom Line Editors' Choice 4.0 Excellent this.$refs.template.innerHTML, onCreate: (instance) => this.tippyInstance = instance, onShow: (instance) => { this.escapeHandler = (e) => { if (e.key === 'Escape') instance.hide(); }; window.addEventListener('keydown', this.escapeHandler); }, onHide: (instance) => { if (this.escapeHandler) { window.removeEventListener('keydown', this.escapeHandler); this.escapeHandler = null; } }, onMount: (instance) => { const closeBtn = instance.popper.querySelector('[data-tooltip-close]'); if (closeBtn) closeBtn.addEventListener('click', () => instance.hide()); }, }; }, }">   What Our Ratings Mean 5.0 - Exemplary: Near perfection, ground-breaking 4.5 - Outstanding: Best in class, acts as a benchmark for measuring competitors 4.0 - Excellent: A performance, feature, or value leader in its class, with few shortfalls 3.5 - Good: Does what the product should do, and does so better than many competitors 3.0 - Average: Does what the product should do, and sits in the middle of the pack 2.5 - Fair: We have some reservations, buy with caution 2.0 - Subpar: We do not recommend, buy with extreme caution 1.5 - Poor: Do not buy this product 1.0 - Dismal: Don't even think about buying this product Read Our Editorial Mission Statement and Testing Methodologies. Apptivo provides a highly customizable, feature-rich CRM experience with all the tools and analytics your small business needs. Jump To See More Details product_name }} Review" x-track-ga-click>Apptivo CRM Review Pros li]:leading-normal"> App-based platform enables superb flexibility Easily customizable dashboards Extremely detailed lead profiles Robust deal creation tools Extensive analytics Integrates with relevant third-party services